head to head/Email Marketing

Buttondown vs Mailchimp

Neck and neck on boosts. Profiles, pricing and deals below.

Buttondown

The indie newsletter tool that stays out of your way

community boosts

0

pricing

Freemium

what it is

Buttondown is newsletters without the bloat: markdown writing, clean archives, paid subscriptions and an API, run by a tiny team that answers email personally. Beloved by developers and writers alike.

Mailchimp

The household name of email marketing

community boosts

0

pricing

Freemium

what it is

Mailchimp remains the default many businesses start with: campaigns, journeys, sign-up forms and light CRM in one place. Pricing climbs with list size, but the ecosystem and integrations are unmatched in breadth.