head to head

Klaviyo vs Mailchimp

Neck and neck on boosts. Profiles, pricing and deals below.

Klaviyo

The ecommerce email and SMS machine

community boosts

0

pricing

Freemium

what it is

Klaviyo owns ecommerce lifecycle marketing: deep Shopify integration, behavioral flows, predictive analytics and SMS in one platform. Expensive at scale and worth it for stores where email drives revenue.

Mailchimp

The household name of email marketing

community boosts

0

pricing

Freemium

what it is

Mailchimp remains the default many businesses start with: campaigns, journeys, sign-up forms and light CRM in one place. Pricing climbs with list size, but the ecosystem and integrations are unmatched in breadth.