head to head/Web Analytics

Matomo vs Trackingplan

Neck and neck on boosts. Profiles, pricing and deals below.

Matomo

Full-fat analytics where you own 100% of the data

community boosts

0

pricing

Freemium

what it is

Matomo is the veteran open-source Google Analytics alternative: heatmaps, funnels, ecommerce tracking, on your servers or their cloud. The choice of governments and enterprises with strict data residency rules.

Trackingplan

The AI quality layer for marketing and analytics

community boosts

0

pricing

Freemium

what it is

Detect, investigate and prevent tracking, campaign, privacy, and data quality issues that silently waste budget and distort decision-making.